© 2018, Maximus
Design Development Learning

Reinvigorating NBL

  • Date: January, 2017

  • Skills: Laravel, Sass, ViewJS, WPAPI, Ooyala

  • Client: NBL Australia


01. Intro

How it all began

This was a journey Maximus founder Grant Brits embarked on in Melbourne at the start of 2016 - the technical lead on the transformation of the National Basketball League. Of course there are many wonderful people involved in the new face of the NBL and the great success it has seen in the last two years, but the experience Maximus brings is experience that was battle-tested and honed over the years between 2016 and 2018 that saw the conception and the launch of infrastructure to house and power the new public face of NBL.


Social Media Promotion
User Experience
Branding & Design
Facebook Shop Integration

02. The Brief

So what is it?

The NBL site is a 9 site multisite network, housing both head office league and also club team press article and content serving. An amalgamation of cutting edge APIs and frameworks as well as the utilisation of familiar blogging platforms allowed the backend to be easy to use while allowing the frontend to be easily consumable for the public.


03. The Outcome

Final results

What did it achieve?

It is an update and an upgrade to the all new NBL, a fitting transition technologically from what was to what is. Thousands of people consume articles from the entire league through this new powerhouse every day. It simply fit the brief.

What challenges were faced?

Traffic! And game-time traffic at that! While it's a joy to see real time analytics numbers soar out of control - you must be prepared for that, and that goes deeper than just the type of server or type of database, the way data is served must be architecturally planned with mitigation in mind.

What makes Maximus most proud?

What's there not to be proud of? Being part of Australia's history and heritage and helping transform basketball in NBL to be something hundreds of thousands of Aussie kids and adults have easier access to is really something else!

04. Music Trivia

Bliss & Eso got involved!