Silver Cross
Silver Cross is one of the world’s leading nursery brands, founded in Yorkshire in 1877 and originators of the first ever coach-built prams and pushchairs. Today, the brand stands for uncompromising quality and painstaking craftmanship, which meant their eCommerce arm needed to reflect its exclusive and rich brand history.
Maximus was chosen to update and transform the Australian and New Zealand branches of Silver Cross’ digital footprint to ensure maximum coverage and sales across constant events, promotions and interactivity between the brand and their client-base.
We created an eCommerce strategy that focused on easy-care management for staff, whilst also taking into account the target market and ensuring the Silver Cross brand remained intact. An integrated CRM system provided warehouse, stock and customer service control for their huge range of stock. Maximus is also tasked with print and digital promotional material to help market seasonal sales, exclusive offers, product demonstrations and more.
Today, we provide 24/7 service and support for all of the technical elements of Silver Cross’ eCommerce, ensuring they maintain their 99.99% uptime promise.
Legends to work with!
Maximus are legends to work with! They are talented across many areas, in particular web design and development and have created entire websites with a super fast turnaround. They have implemented a number of solutions across our online platforms in AU and NZ that have been exceptional for our small business. They are hard working, efficient and always willing to go above and beyond, there hasn't been anything they can't do - we feel so lucky to work with such an incredible team!
*Silver Cross Australia and New Zealand are owned and operated by Premium Brands.
