Silver Cross


An eCommerce powerhouse brimming with features and promos..

Silver Cross is one of the world’s leading nursery brands, founded in Yorkshire in 1877 and originators of the first ever coach-built prams and pushchairs. Today, the brand stands for uncompromising quality and painstaking craftmanship, which meant their eCommerce arm needed to reflect its exclusive and rich brand history.

Maximus was chosen to update and transform the Australian and New Zealand branches of Silver Cross’ digital footprint to ensure maximum coverage and sales across constant events, promotions and interactivity between the brand and their client-base.

Strategy and Design

We created an eCommerce strategy that focused on easy-care management for staff, whilst also taking into account the target market and ensuring the Silver Cross brand remained intact. An integrated CRM system provided warehouse, stock and customer service control for their huge range of stock. Maximus is also tasked with print and digital promotional material to help market seasonal sales, exclusive offers, product demonstrations and more.

Today, we provide 24/7 service and support for all of the technical elements of Silver Cross’ eCommerce, ensuring they maintain their 99.99% uptime promise.

*Silver Cross Australia and New Zealand are owned and operated by Premium Brands.